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If you know anything about Vietnamese street fashion, you’ve probably heard the name Ca Ti. And if you haven’t? Buckle up. She’s not just a designer—she’s a community builder, a storyteller, and one of the key players shaping the future of Vietnam’s streetwear culture.
Founder of Catisi.Vietnam and Wav.Vietnam, Ca Ti’s journey is one of those rare stories that starts from a love of vintage and grows into something far bigger. I came across her name while digging into Southeast Asia’s emerging fashion scene, and after seeing the impact she’s made—and the loyalty she’s built—I knew this was someone worth spotlighting.
Before the brand, before the fashion shows, before any of it—there was Catisi, a small vintage clothing store Ca Ti opened in 2019. She ran everything herself, from sourcing to styling, and what made it special wasn’t just the clothes. It was the care. Her customers weren’t just shoppers—they became collaborators, friends, and eventually, leaders in the scene.
Between 2018 and 2024, she became a familiar face across fashion subcultures—active in groups like Vietnamese Streetstyle Group, Hidden Archive, and Thần Kinh Giày. Then came her leadership role in the Vietnam Vintage Community, where she helped organize fashion fairs, exhibitions, and shows that spotlighted Vietnam’s underground style movement.
She also co-led a project called Nữ Siêu Anh Hùng (Female Superheroes), helping people with disabilities become fashion models. Real community work. Real heart.
When I asked about the differences between global and Vietnamese fashion brands, Ca Ti made a point that stuck with me.
“It’s not just about size,” she said. “Every country’s fashion scene has its own identity—built on history, culture, and how you tell your story.”
That feels especially true in Vietnam. While global brands operate on an international scale, Vietnamese designers are building something uniquely intimate—deeply personal and tied to place. But that doesn’t mean they’re staying local.
She pointed to Fancì—a Vietnamese brand now worn by Hailey Bieber, Lisa, Bella Hadid—as proof that Vietnam isn’t just on the rise. It’s already here. And people are finally paying attention.
Want a peek into where Ca Ti finds her fashion fix? She dropped a list that reads like a map of Vietnam’s coolest fashion spots:
Dirty Coin, La Lune, Macmay, 23 September, Fancì, AAH, After Party.
She also shouted out concept spaces like Compound Garment, The New Playground, and Urban Hub—multi-brand collectives blending style, design, and culture under one roof. These aren’t just stores. They’re creative playgrounds, and they reflect the energy of a generation that’s building its own language of fashion.
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According to Ca Ti, the next three years in Vietnamese fashion will be about growth. More brands going international. More retail spaces and shopping complexes. More opportunities to show the world what Vietnam can really do.
As someone who tracks creative movements across Asia, I couldn’t agree more. Vietnam is having a moment—and it’s only getting started.
Unlike many designers, Ca Ti doesn’t pull inspiration from Pinterest boards or catwalks. She draws from real life.
“The lives of homeless people, the streets of the city, our country’s history—these everyday things speak to me,” she said.
That perspective gives her work a grounded energy. It’s raw, honest, and connected to place—something that can’t be manufactured.
Ask Ca Ti what her dream project is, and the answer is immediate: a multi-brand concept store abroad, exclusively showcasing Vietnamese designers.
“I want to create a space that proudly showcases the creativity and talent of Vietnamese designers to the world.”
And honestly? That’s the kind of dream that feels not only possible but necessary. The world is hungry for new stories, new aesthetics, and new voices—and Vietnam is ready to deliver all of that and more.
There’s something powerful about watching someone grow their vision without compromise. Ca Ti didn’t chase hype. She built slowly, intentionally, and with heart—and in doing so, she became a quiet force behind the rise of Vietnam’s streetwear culture.
She’s not just making clothes. She’s making space—for others, for the future, for stories that haven’t been told yet.
So if you’re looking for what’s next in fashion, look her way. Because Ca Ti isn’t following the scene. She’s shaping it.
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