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In the vibrant tapestry of contemporary fashion, Sans Peng stands out not just as a designer but as a cultural bridge. Recently, I had the pleasure of delving into his insights about creativity, culture, and the future of fashion—especially through his innovative brand, untitlab. Here’s a glimpse into his world, infused with a dash of glamour and a whole lot of heart.
Sans emphasizes the importance of his Asian heritage in his designs. “It’s a juxtaposition of old and new,” he explains. Growing up in a city that embodies this constant evolution inspires him to create hybrids—where classic meets modern. His work reflects the diverse influences that shape urban life, making each piece a cultural dialogue.
His career path is as dynamic as his designs. After graduating in 2017, Sans moved from the UK to Paris for an internship, eventually returning to Shanghai to co-found untitlab. “It’s been a long journey,” he shares, highlighting the significance of exploring beyond Chinese borders while staying connected to his roots.
Sans’s approach to collections at untitlab is refreshingly fluid. “I don’t see the need for traditional seasonal collections,” he asserts. One of his favourite collection, inspired by his love for hiking, reflects a more casual, sustainable ethos. This collection emphasizes creating wearable pieces that resonate with everyday experiences, blending practicality with style.
The road hasn’t been without its hurdles. Sans candidly discusses the pressures of a young brand in a competitive landscape. “It’s easy to get distracted by others’ successes,” he admits. Finding balance between authenticity and external influences is crucial for him, showcasing his commitment to staying true to his vision.
Recognizing Gen-Z as both inspiration and target audience, Sans observes, “They know what they want and seek authenticity.” This generation values storytelling and cultural connection, making it essential for brands like untitlab to be transparent and relatable. “If you share your story honestly, they resonate with it,” he notes, highlighting the importance of cultural sharing.
Looking ahead, Sans envisions a future where Asian fashion intertwines with global narratives. “We need to embrace traditional techniques while adapting to contemporary contexts,” he explains. This fusion of heritage and innovation is not just a trend; it’s a pathway to sustainability and creativity.
When dreaming about the future, Sans expresses a desire for a pop art project in Japan—his favorite travel destination. He hints at plans for a pop-up store in London, showcasing the uniqueness of each piece from untitlab, often made from recycled materials. “I want to create something that feels alive and connects with people,” he shares.
Sans Peng’s journey, alongside untitlab, is a testament to the power of culture, creativity, and authenticity. As he continues to blend his past with his present, his vision for fashion becomes a narrative of connection, exploration, and sustainability. Keep an eye on this trailblazer as he shapes the future of fashion—one inspired step at a time.
